Customer relationship management (CRM) is the combination of practices, strategies, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. The goal is to improve customer service relationships and assist in customer retention and drive sales growth. CRM systems compile customer data across different channels, or points of contact, between the customer and the company, which could include the company’s website, telephone, live chat, direct mail marketing, marketing materials, and social media. CRM systems can also give customer-facing staff detailed information on customers’ personal information, purchase history, buying preferences, and concerns.
Customer Relationship Management
CRM systems compile customer data across different channels, or points of contact, between the customer and the company. This allows businesses to personalize interactions and offers. By understanding customer preferences and behaviors, companies can tailor their marketing messages, product recommendations, and customer support to better meet individual needs. This personalized approach leads to increased customer satisfaction and loyalty.